Privacy policy.

Pure Pilates Suffolk Data Privacy Policy

Last updated: 12 August 2026

1. Introduction

Pure Pilates Suffolk is committed to protecting your personal information and respecting your privacy. This policy explains what personal data we collect, why we collect it, how we use it, how long we keep it, and the rights you have under UK data protection law.

This policy applies to clients, prospective clients, website visitors, and anyone who contacts Pure Pilates Suffolk about classes, bookings, or related services.

2. Who we are

Pure Pilates Suffolk is the data controller for the personal information covered by this policy.

Contact: Paula Playfoot
Address: Pheasant View, Ixworth Road, Norton, IP31 3LJ
Email: paula@purepilatessuffolk.co.uk
Phone: 07989977224

3. Personal information we collect

We may collect and use the following types of personal information where relevant to providing Pilates classes and related services:

·       Your name and contact details, such as email address and telephone number.

·       Booking and attendance information, including the classes or sessions you attend.

·       Payment and transaction information, where relevant.

·       Health, mobility, injury, pregnancy, or fitness information that you choose to provide so we can deliver classes safely and appropriately.

·       Emergency contact information, if you provide it.

·       Messages, enquiries, feedback, and other correspondence you send to us.

4. How we collect your information

We usually collect personal information directly from you when you contact us, complete an enquiry or booking form, attend a class, make a payment, or communicate with us by email, phone, message, or in person.

5. Why we use your information

We use personal information for the following purposes:

·       To respond to enquiries and manage bookings.

·       To provide Pilates classes, sessions, and related services.

·       To understand any relevant health or safety considerations before or during classes.

·       To manage payments, invoices, receipts, and basic business records.

·       To contact you about changes to bookings, class updates, or important service information.

·       To send marketing updates about classes, offers, or events where you have agreed to receive them or where we are otherwise allowed to do so.

·       To comply with legal, tax, accounting, insurance, and safeguarding obligations.

6. Our lawful basis for using your information

Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we may rely on one or more of the following:

·       Contract: to provide classes or services you have booked.

·       Consent: where you have given permission, for example to receive certain marketing communications or to provide health information.

·       Legal obligation: where we need to keep records or comply with the law.

·       Legitimate interests: to manage and improve the business, communicate with clients, and keep appropriate records, provided your rights and interests are not overridden.

·       Vital interests: in rare cases, where information is needed to protect someone’s health or safety in an emergency.

7. Health information

Some information you provide about your health, injuries, mobility, pregnancy, or fitness may be considered special category data. We only ask for this information where it is relevant to helping us deliver classes safely and appropriately. You do not have to provide health information, but if you choose not to, we may be unable to tailor advice or exercises to your circumstances.

8. Who we share your information with

We do not sell your personal information. We may share information only where necessary with trusted service providers who support the business, such as email, booking, payment, accounting, website, or IT service providers. We may also share information where required by law, with insurers, professional advisers, or emergency services where necessary.

9. How long we keep your information

We keep personal information only for as long as we need it for the purposes described in this policy, including to provide services, manage bookings, respond to enquiries, comply with legal and accounting requirements, and protect our legitimate business interests. When information is no longer needed, we will delete it securely or anonymise it.

10. How we keep your information safe

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. This includes limiting access to personal information, using suitable passwords and security measures, and keeping records only where needed.

11. Marketing communications

If you have agreed to receive marketing updates from us, we may contact you about classes, events, offers, or related news. You can ask us to stop sending marketing messages at any time by contacting Paula Playfoot at paula@purepilatessuffolk.co.uk.

12. Your data protection rights

Depending on the circumstances, you may have the right to:

·       Ask for a copy of the personal information we hold about you.

·       Ask us to correct inaccurate or incomplete information.

·       Ask us to delete your personal information.

·       Ask us to restrict or object to how we use your information.

·       Withdraw consent where we rely on consent.

·       Ask for your information to be transferred to another organisation, where this applies.

To exercise your rights, please contact Paula Playfoot using the contact details in this policy. We may need to confirm your identity before responding to your request.

13. Complaints

If you have any concerns about how we use your personal information, please contact us first so we can try to resolve the issue. You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

14. Changes to this policy

We may update this policy from time to time. The latest version will apply from the date shown at the top of the policy.